Wild Birds Unlimited


Voted #1 in 2014 by Franchise Business Review in the Retail Category, Wild Birds Unlimited was the first and is now the largest franchise system of back yard bird feeding and nature appreciation stores in North America, with over 285 locations in the US and Canada, and many locations still available. Wild Birds Unlimited is an ideal franchise choice for first time franchisees, offering a detailed system of best practices. Known for top-notch training and support, the Wild Birds Unlimited Franchise Support Center boasts a team of over 40 professionals dedicated to helping franchisees meet their goals. Wild Birds Unlimited is ranked #123 by Entrepreneur Magazine’s list of America’s Top Global Franchises for 2013 and USA Today’s Top 50 Franchises for Military Veterans.

Wild Birds Unlimited launched in 1981 when owner Jim Carpenter decided to marry his passion for birds and nature with his knowledge of retailing. Offering a wide variety of bird feeders, bird houses, bird food, bird baths, books, binoculars and nature-related products and gift items, Wild Birds Unlimited has gained a loyal following among birdwatchers and nature lovers. Wild Birds Unlimited franchise store owners are the back yard bird feeding specialists within their local community and a premiere source for quality products, as well as local nature information.

Business Type:
Retail (Brick and Mortar)


Year Established: 1981
Year First Franchised: 1983
Franchised Units: 250+
Actual number of units: 300
Company Owned Units: 0

States referrals areaccepted in:

  • Alabama
  • Arizona
  • Arkansas
  • California
  • Colorado
  • Connecticut
  • Delaware
  • Florida
  • Georgia
  • Idaho
  • Illinois
  • Indiana
  • Iowa
  • Kansas
  • Kentucky
  • Louisiana
  • Maine
  • Maryland
  • Massachusetts
  • Michigan
  • Minnesota
  • Mississippi
  • Missouri
  • Montana
  • Nebraska
  • Nevada
  • New Hampshire
  • New Jersey
  • New Mexico
  • New York
  • North Carolina
  • North Dakota
  • Ohio
  • Oklahoma
  • Oregon
  • Pennsylvania
  • Rhode Island
  • South Carolina
  • South Dakota
  • Tennessee
  • Texas
  • Utah
  • Vermont
  • Virginia
  • Washington
  • Washington DC
  • West Virginia
  • Wisconsin
  • Wyoming

Financial / Terms

Cash Investment (Liquid): $40000
Minimum Investment: $123331
Maximum Investment: $192099
Minimum Net Worth: $250000
Franchise Fee: $25000
Discounts: Vet Fran
Average # of Employees: Owner plus 2 Part Time Employees
Financial Performance Representation / FPR-Item 19 in FDD: Yes
Ownership Participation: Owner-Operator
Royalty Type: Flat Percentage Fee

Royalty Fee Structure: 4% of Gross Sales

Ad Fee Structure: .5% of Gross Sales

Financial Terms Notes:

  • Cash Investment: $40,000
  • Total Investment: $123,331 - $192,000
  • Minimum Net Worth: $250,000
  • Franchise Fee: $25,000
  • VetFran Program Participant: Yes – 15% discount off franchise fee
  • Discounts: VetFran, Women, Minorities? VetFran
  • Royalty Fee: 4% of Gross Sales
  • Ad Fee: .5% of Gross Sales
  • Average # of Employees: Manager(Owner) + 2 Part-time
  • Owner Participation: Choose: Owner/Operator for at least 1st year
  • Financial Performance Representation (Earnings Claim) / FPR-Item 19 in FDD: Yes

Franchise Sales

Single Unit: Yes
Multiple Units: Yes
Area/Master Developer: No
Resales: No

International Expansion

International Expansion Opportunities: Yes
Regions outside of U.S. available for Expansion:
Canada / North America

Single Unit Availability Outside US: Yes
Multiple Unit Availability Outside US: Yes
Area Development or Master Avail: No
International Expansion Notes:
Canada - No sales in province of Quebec

No plans for international expansion beyond Canada at this point.


Support & Training Provided

Financial Assistance Provided: Yes
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Co-operative Advertising: Yes

Support and Training Notes:

Financial Assistance Provided: 3rd Party

5 Days Training at Franchise Support Center in Carmel, IN
5 Days Training In-Store at Flagship store owned by Jim Carpenter in Indianapolis, IN or at approved store location

Franchise Support Center –
Wild Birds Unlimited has a team of over 40 professionals at our Franchise Support Center in Carmel, IN, where we are dedicated to helping you be as successful as possible.

We encourage every franchisee to utilize our 33+ years of expertise in running their business.

From the very first day of exploring the Wild Birds Unlimited franchise opportunity to your Grand Opening and beyond, we are here to give you comprehensive, step-by-step support in the critical areas of:

Franchise Development, Human Resources, Retail Operations, Purchasing, Inventory Management, Communications, Marketing, Visual Merchandising, Information Systems and Training


Get Started!


Freddy O'Pry

Franchise Development